SportBusiness.com

WOMEN'S SOCCER SETS RECORDS

Three million viewers in the UK tuned in for live coverage of the England team’s first match in soccer’s European Women’s Championship on Sunday evening.

The audience for the dramatic 3-2 victory over Finland - covered by the BBC, the UK’s public service broadcaster - peaked at just over 3 million, the highest figure recorded for a women’s match in the UK.

Nearly 30,000 spectators attended Sunday’s match at the City of Manchester Stadium, a record crowd for a competitive women’s soccer match in Europe.