Payne, the highly experienced and respected sports marketing professional, is best known for his 21 years with the International Olympic Committee.
Other acclaimed speakers include Keld Strudahl (Carlsberg), Ma Guoli (Beijing Olympic Broadcasting), Hidenori Arai (FIFA) and Paul Stimpson (FIBA).
Sports Xchange is a forum style seminar, designed to give delegates a better understanding of how the leading sports experts identify current and future opportunities and how they apply their skills and experience.
In this inaugural forum, the subject matter is ‘The Commercial Value of Sport in Asia’. The full spectrum of sports marketing will be covered; television, events, sponsorship and marketing.
There are specific forums for football - Asia’s most popular game - and Beijing 2008.
Sports Xchange speakers include:
Hidenori AraiJ,deputy director, FIFA, Switzerland
Peter Chen, official FIFA agent, China
David Churches, director, Sydney-Beijing Olympic Secretariat, Australia
Beth Coalter, manager HK Rugby Sevens, Hong Kong
Ma Guoli, COO, Beijing Olympic Broadcasting, China
Louis Martin, CEO, Asian Tour, Singapore
Marcelo Milliet, CEO, Traffic Sports Marketing, Brazil
Taron Mohan, CEO, Phoneytunes.com, India
Paul Stimpson, head of broadcasting, FIBA, Switzerland
Keld Strudahl, director of sports marketing, Carlsberg Breweries, Denmark
Andrew Whitaker, senior VP & MD of International Television, WWE, UK
Mei Wong, deputy general manager, China Sports Industry International, China
Madam Yuan Bin, director of marketing, BOCOG
The timing and location of the event also ties in with the announcement of the 2012 Olympic City on July 6, 2005.
For tickets to the event and the full event programme, visit www.totalsportsasia.com or call +65 6334 3909 (Singapore) or +60 3 7660 6139 (Malaysia).
Until June 13, participants are eligible for an early discount and a group discount is available for groups of three or more.
