SportBusiness.com

IOC CONGRATULATES BEIJING

The IOC's coordination commission has praised the Beijing 2008 organising committee (BOCOG) for its marketing programme.

Following three days of meetings, the IOC's coordination commission, whose role includes observing and advising on the progress of BOCOG, recently completed its fourth visit to the Chinese capital.

"The foundations are being laid for success here, building on solid finances, sound construction and the basis of a very effective organisation," said coordination commission chairman Hein Verbruggen.

"BOCOG presented its budget to us this week, and it will cover Olympic Games operations. The operational costs of the Olympic Games should not be confused with infrastructure investments that will continue to serve Beijing long after the Games have gone."

"BOCOG's budget will be met by the IOC's contribution from the sales of broadcast rights and international sponsorship and also by BOCOG's efforts in finding commercial partners and selling tickets," said Verbruggen.

"We congratulate BOCOG on the continued success of its marketing programme."

"BOCOG's budget projections show expenditures unlikely to exceed those in the financial statement recently published by ATHOC for the Athens 2004 Olympic Games. With operational expenditures now levelling out from Games to Games, we are starting to see the success of the IOC's Olympic Games Study Commission measures to stop the cost and complexity of the Games from growing," said Verbruggen.