SportBusiness.com

SETANTA EXPANDS US REACH

Setanta Sports is now available via GlobeCast WorldTV, a leading source of international satellite programming in the US.

The channel, which launched in the US on April 26 this year, will be available to GlobeCast WorldTV subscribers as a premium channel for $11.99 a month.

Setanta Sports is expected to attract a predominantly male, 25-54-year-old audience consisting of European expatriates, various ethnic groups and American fans with a passion for rugby and European soccer.

Subscribers now have the exclusive opportunity to view more live and short-delayed World Cup Qualifiers matches than ever before.

It will also deliver in the US exclusive live telecasts of the British & Irish Lions’ tour of New Zealand. Tri-Nations Rugby, the southern hemisphere’s top international rugby union competition, is also covered live from July.