The deal will see IMG manage all commercial sponsorship activities for the team, securing naming rights, stadia, supply and media contracts as well as use of players and team imagery.
IMG Queensland general manager, Phil Stoneman, said the company was officially appointed by the franchise on Friday following the announcement that the Gold Coast would be admitted to the National Rugby League competition from 2007.
“The Gold Coast has such a large base of juniors playing rugby league – the grassroots programme this can deliver would be highly sought after by any company wishing to leverage its marketing in this area. There is already significant interest from the market both locally and from Sydney and Melbourne.”
Stoneman added “the appointment is also a wonderful opportunity for IMG to continue to grow its interests in Queensland with the company now having the two marquee products on the Gold Coast – the Lexmark Indy 300 motor racing carnival and the new Rugby League Franchise”.
