SportBusiness.com

AVON TYRES GETS TO GRIPS WITH BRITISH GT

Avon Tyres is the new title sponsor and tyre supplier to the British GT championship for the 2006-08 seasons inclusive.

The tyre manufacturer will support the sports car championship with the largest technical personnel resource to date, as well as providing teams with technical advice.

It also plans to promote and market British GT via a media campaign – including print (trade and consumer publications), TV, radio and PR support to open up local media opportunities for the competing teams, drivers and sponsors.