The agreement was finalised prior to Liverpool’s amazing comeback in last week’s final.
Carlsberg has been the ‘Main Club Sponsor’ of Liverpool since 1992, the longest club partnership in The Premiership.
Keld Strudahl, senior international marketing director, Carlsberg Breweries, said: “Carlsberg’s continued involvement with the club enables us to jointly build on our relationships with the international fan community which is stronger than ever following the amazing win in Istanbul.”
The contract ensures a global reach including the Far East, Scandinavia and Eastern Europe markets, as well as the core markets of Western Europe.
Carlsberg is ‘Official Sponsor of UEFA EURO 2008’, as well as ‘Official Beer of the England Team’, The FA Cup together with many deals with clubs across the Premier League and the Football League.
