The event takes place in Paris from October 31 to November 6, 2005. The 18-month agreement will focus on sales for the 2006 tournament.
The French Tennis Federation owns and operates the French Open held at Roland Garros in June, and the BNP Paribas Masters, held annually at the end of October in Paris’ Bercy Arena and one of 10 ATP Masters’ Series events held worldwide.
G2 Strategic recently agreed a deal with Tennis Canada, also relating to the development of ticket sales strategies.
For its work with the French Tennis Federation the company will team up with SRO Strategies, a consulting firm based in Portland, Oregon, which is also partnering G2 on its work for Tennis Canada.
"In Paris, the French Open is one of the most in-demand sporting events in the world, so it has always been challenging for the BNP Paribas Masters, which is played indoors in the fall, to generate the attendance it deserves," said G2 Strategic CEO Marshall Glickman.
"I have long believed that professional tennis, with some obvious exceptions, is under-marketed, especially outside of the traditional tennis communities," Glickman added.
