SportBusiness.com

HATTERS EXTEND ONLINE COMMUNICATION

Newly promoted Championship soccer club Luton Town has extended online communication with fans via the launch of an eProgramme.

The offering was produced by Interactive Marketing, working alongside Uptonaway Media Development, Luton Town's media consultants.

The club is considering whether to make the service available on a subscription basis.

Jeff McCarthy, MD of Interactive Marketing, said: “Fans can download the eProgramme the instant it is launched online. This is ideal for ex-pats and fans unable to get to Kenilworth Stadium for whatever reason.

“Now they won’t miss out as they can read their eProgramme while listening live to the action on Hatters World.”