M&C Saatchi Sponsorship has been appointed by foreign exchange company Travelex to develop sponsorship and PR plans around its partnership with rugby star Jonny Wilkinson.
The brief is to manage the sponsorship and PR activity with the England and British Lions star, who recently signed as the brand’s latest sporting ambassador.
M&C Saatchi Sponsorship staged the national press launch held at the London Stock Exchange last week and will manage the two-year contract, rolling out initiatives over the summer including the publicity around two new TV adverts to be aired from June.
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