It is the first time video content of a North American-based sports league will be made available on mobile phones in the region.
As the Official Mobile Phone of the NBA in Greater China, Nokia will enable users to access embedded NBA video highlights of the 2004-05 NBA season and 2005 All-Star Game.
Beginning the second half of this year, NBA team logos and NBA Java games will be offered on Nokia’s mobile phones, allowing fans to enjoy content anytime and anywhere.
This summer, the mobile phone operator will participate in China’s first-ever NBA Jam Van, an NBA touring fan event featuring various basketball activities and NBA-themed attractions. Nokia will showcase its new products to the league’s fans in the region through nationally televised NBA games and programming on Central Chinese Television (CCTV), 16 regional broadcasters in China, Hong Kong and Taiwan and on NBA TV in Hong Kong.
It will also partner with NBA.com/China, where the top 10 plays of the week are highlighted through the Nokia ‘Courtside Countdown’.
The mobile phone company is also backing ‘Basketball without Borders’, the international basketball and community relations outreach programme for youngsters to promote healthy living, friendship and education.
The first ever Basketball without Borders Asia will takes place from July 14 to 17 at the Beijing Olympic Training Facility in Beijing, China.
