The agreement includes securing sponsorship for the team, as well as development of support programmes involving merchandising and hospitality. It will include a key role for Infront Beijing in the commercial marketing of the team with a particular focus in the Asian market.
‘China Team’ has acquired the support of the State Sports General Administration (SSGA) of China, and the China Yachting Association and will benefit from the assistance of the well-known French team Le DC)fi for the team’s management.
With 11 challengers representing nine countries, the next America’s Cup is the most diverse in history with three countries participating for the first time - South Africa, Germany and China - and five continents represented.
“It is immensely exciting that China is challenging for the America's Cup and this demonstrates China’s tremendous commitment to competing internationally in every area of endeavour,” said Oscar Frei, CEO of Infront.
“Infront is also working with China Team and AC Management to explore the possibility of bringing the excitement and prestige of the event to China through the staging of a first-ever America’s Cup Act in the region.”
