SportBusiness.com

LAND ROVER ADDS WEIGHT TO LIONS DRIVE

Land Rover will be ‘Official Vehicle to the British & Irish Lions’ Rugby Union team for this summer’s tour to New Zealand.

The Lions will have a fleet of Land Rover’s luxury 4x4 vehicles for use during the Lions’ Cardiff-based preparations and throughout their 11-match tour of New Zealand.

The liveried vehicles will incorporate the full range of Land Rover models to transport kit, players and support staff across New Zealand’s rugged landscape, from Auckland on the North Island to Invercargill on the South Island.

Said Andy Griffiths, marketing director, Land Rover UK: “The passion that the tour evokes throughout the UK and Ireland, and the power and performance that the players exhibit on the rugby field are traits that epitomise Land Rover.”

As the ‘Official Vehicle of England and Premier Rugby’, Land Rover currently supplies community vehicles to the 12 premiership clubs, supporting youth participation across the country.