SportBusiness.com

NEW WORLD ATHLETICS SHOW

This week saw the launch of a new magazine sports show, the ‘World of Athletics’, by programme distributors IEC in Sports.

It showcases 30 minutes of world-class athletics from the IAAF calendar and beyond. The format also includes news, features on athletes, coaches, federations and events/locations, historical ‘flash backs’, statistics and rankings.

The first of 26 episodes aired with comprehensive meet action from the USA and Europe plus a look at Russian Pole Vault sensation Yelena Isinbajeva.

Special features to come include a look at the competing 2012 Olympic bids, highlights from Japan and more athlete profiles.

The show hopes to appeal not only to avid athletics fans but also general sports fans and beyond.