The new partnership will contribute to the LTA's vision of 'more players, better players' by helping to improve access to tennis for people of all ages and backgrounds.
The agreement will see the launch of the first ever Privilege Insurance Inter-City Challenger, which encourages players aged 16 and under to take part in a competition to find new talent in British tennis.
In addition to the Inter-City Challenger, Privilege is supporting the LTA's Play Tennis campaign, Britain's largest free sport participation campaign, as well as the Privilege Tennis Festival, an open day at 15 of the LTA's City Tennis Clubs.
