The six-year contract starts on June 1 with an option to renew.
The global deal covers all marketing rights for all national youth teams, the ladies and the men’s team, as well as events belonging to SIF.
Sweden, one of the leading ice hockey nations, has won the annual IIHF World Championships seven times to date and an Olympic Gold medal in 1994.
The country also boasts top-ranked players in the NHL, such as Peter Forsberg and Mats Sundin.
