It will centre on the theme ‘do you think the business management of football clubs is developing at the pace necessary to keep up with the increasingly sophisticated world of professional sport?’
The discussion forum aims to give an insight into the issues and best practices essential for the successful management of clubs.
Case studies will focus on the media and public relations and the central role of fans, set in the context of the international marketplace.
Key topics include:
Building optimal financial portfolio
A football club being a successful brand
Finding alternative sources of revenue
Profiting from non-match day events
The role of sponsorship & media
Event marketing
Speakers include Ferran Soriano, vice president (operations & finance), FC Barcelona; Luigi Davide Gioni, head of business development, FC Internazionale Milano; Gullermo Moraleda, general commercial director, Club Atletico de Madrid; Jorge Rocha, financial director, FC Porto; Michel Ferraris, product manager, AC Milan.
There will be other representatives from Besiktas JK, AEK Athens FC, Charlton Athletic and Dynamo Kyiv.
Jacob Fleming Group is organising the event. For programme and registration details, visit www.jacobfleming.com
