SportBusiness.com

UNITED GOING GLOBAL WITH MOBILE

Manchester United’s mobile division, MUmobile, has appointed FoneStarz to handle the global distribution of its content.

Pictures and ringtones will be available through advertised press and magazine channels and via www.manutd.com.

It is the first time a soccer club has enabled fans to access and download content to personalise their mobile handsets on a worldwide basis.

Any of the estimated 75 million Manchester United fans can now visit www.manutd.com or wap.mumobile.co.uk on their mobile phone to buy official logos, the latest pictures of players, replica shirts and ringtones.

MUmobile is a joint business between Manchester United and Vodafone, providing text alerts, ringtones, wallpapers, mobile games, video highlights and a series of personalisation applications.