The Falcons, home to England star Jonny Wilkinson, have agreed the deal with the company’s sponsorship consultancy business, Apace Sports.
The news comes a week after Apace Media plc’s shares were admitted to AIM following shareholder approval of its reverse takeover of FTV Group plc and the subsequent name change.
Apace’s role is to assist in securing a partner for the club that will complement the club’s existing main sponsorship deal with Northern Rock. In addition, it aims to add to the list of ‘official suppliers’ to the club that already includes the Hilton Hotel group, UBS Laing and Cruickshank, kits suppliers KooGa and One NorthEast.
Said Falcons commercial director, Mick Hogan: “They [Apace] bring extensive knowledge of the sports sponsorship scene via their work in the World Rally Championship and we are confident they can secure the type of partners that will further enhance the Falcons brand.”
