SportBusiness.com

CHAMP CAR GEARS UP FOR PROMOTION

Former Milwaukee Mile vice president and general manager Mark Perrone is to join the Champ Car World Series as its new vice-president of promoter services.

A graduate of the University of Denver where he was a two-sport athlete, Perrone will join the promoter relations staff headed up by executive vice-president of development, government affairs and planning, Joe Chrnelich.

Perrone has 28 years of experience in the sports and entertainment industry, and has worked with teams in the NHL, MLB and NBA.

He also worked to create groundbreaking sponsorship deals in NASCAR and put together concert sponsorships for musical acts such as Faith Hill.