The agreement will support the national under-21 team in its preparations and participation in the World Youth Netball Championships, which take place in Florida, including involvement at the 2005 Super Cup competition.
Said Esther Rollason, European marketing director of the California Prune Board: “Thanks to their exceptionally high levels of antioxidants, [prunes] can help prevent osteoporosis, a potentially crippling disease which can affect those with active lifestyles.
“Netball is the perfect partner to help us communicate this vital health message, and we are confident that we can help the England under-21 side reach Florida in peak condition to challenge for the world title.”
Mark Pritchard, England Netball’s commercial manager, said: “We are delighted that the California Prune Board has recognised the natural partnership between healthy snacking and our great game.”
In addition to editorial activity, support activity planned for the sponsorship programme includes the distribution of a health and lifestyle booklet to all England Netball’s membership and sampling at some of this year’s Super Cup events.
