Matt Coleman, CEO of New Zealand-based company Txtstation, said: "Txtstation utilizes the sports business weekly summary news feed as a marketing tool. We want to be informative, and offer up-to-the-minute news, and send this out to a number of selected clientele to add value to our global mobile phone marketing service."
"This is a great way to stay in regular contact with clients and potential clients," explains SportBusiness publisher Andy Rice.
"By providing a news feed of quality, it is possible to slip in promotional messages, product news and announcements from the source. It is a great way to deliver marketing messages, within a context of unbiased news"
To sign up for the free feed, simply email andyr@sportbusiness.com with 'newsfeed' in the subject.
