The campaign will cover the north west of the UK using outdoor media throughout May to drive support for the England team and challenge the perceptions of women in soccer ahead of the UEFA European Women's Championship 2005.
Sport England has also hired Fanatic to create an initiative brief, promoting a healthier workforce among the north west business community.
The agency will also be creating an integrated season ticket campaign for Premier League side Aston Villa with particular focus on outdoor media.
Finally, sportswear brand Footie Chick has appointed Fanatic as their creative and media partner.
