The UK's number one men's hairstyling brand will have broadcast sponsorship, online sponsorship and other opportunities linked to the cult programme.
The two-year deal, negotiated with Alliance - the sponsorship division of ZenithOptimedia - gives Brylcreem credits and break-bumpers within the weekly three-hour show, visual and verbal credits in on-air promotions, branding and advertising on the Sky Sports website and a presence on Soccer AM footage on the Sky Sports broadband service.
BSkyB and Brylcreem will also look to collaborate through a range of off-air opportunities to promote the two brands and further support the programme sponsorship.
Soccer AM is broadcast every Saturday morning throughout the soccer season.
Presented by Tim Lovejoy and Helen Chamberlain, it features all that is bizarre, barmy and brilliant about the game and features a cast of comic characters as well as guests from soccer, music and popular culture.
