World Wrestling Entertainment (WWE) fans from the UK, Italy, Germany, and Ireland snapped up more than 104,500 tickets in record time.
In a bid to further the brand’s bond with UK fans, WWE has established strategic relationships with leading UK retailer ASDA and The Daily Star, one of the UK’s largest national newspapers.
Starting this month, ASDA stores throughout the country will feature the WWE brand and WWE Superstars on 2.5 million packages of seven own label cereal brands. As part of the cereal initiative, ASDA will provide in-store point-of-sale and WWE will offer ASDA cereal buyers the chance to win a family holiday to the WWE Royal RumbleB. Pay-Per-View in Miami, Flo.
Said Jonathan Sully, WWE’s VP, international marketing: “Just like our fans, retailers are taking notice, too. In particular, the cereal promotion with ASDA is the type of long-term relationship we are striving to establish with major retailers around the world.”
The SmackDown! brand will be returning to the UK in June. The WWE SmackDown! Summer Bash Tour will hold events in Ireland, Scotland and the UK.
