SportBusiness.com

SKY BLUES IN £10MILLION NAMING RIGHTS DEAL

Ricoh, the IT giant, has signed a £10million sponsorship deal with the new Arena Coventry securing the international naming rights.

The Ricoh Arena, as it will now be known, will be home to Championship soccer side Coventry City, as well as a venue for some of the UK’s most high profile sports and entertainment events.

The £113million multi-purpose development expands over 72 acres and is less than two hours’ drive away for 75 per cent of the mainland UK population.

The 32,000-seat arena opens in August and will feature a 6,000sq metre exhibition and events hall capable of holding 8,000 people and a 1,000-seater banqueting suite, as well as 65 hotel rooms and a health and fitness suite.

Isle of Capri will open a major casino on site next year and has plans to develop the UK’s largest resort casino. The adjacent Tesco superstore opened in December is one of the largest in Europe.

For Ricoh, the venue will provide a headquarters from which several new strategic services will be directed, which the company says will allow it to achieve 30 per cent growth over the next three years.

Takahisa Yokoo, MD of Ricoh UK said: “We are extremely pleased to be involved with such a high profile and exciting development. The Ricoh Arena will act as a real launch pad for our major UK expansion initiative.”