In a two-year deal with Frontiers Group, Betfair, the world’s leading betting exchange, has become the Official Betting Partner of the Test Match Grounds.
Betfair will receive perimeter boards, tri-vision sight-screen advertising and in-stadia sampling and promotional activity at the seven Test Match Grounds.
It will also become naming sponsor of the ‘Betfair Blimp’, providing broadcaster Channel 4 with aerial footage of The Ashes contest between England and Australia.
Betfair is also the broadcast sponsor of Channel 4’s Ashes coverage.
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