The global events schedule is the most ambitious the two partners have ever conducted jointly around the world.
McDonald’s will tap into the NBA’s lifestyle relevance to global teens and young adults by participating in NBA events that feature competitive basketball tournaments, interactive basketball activities, live musical performances and other NBA-themed attractions.
The events will be conducted in key regions, including Hong Kong, France, Spain, Mexico, Brazil, Taiwan and the Philippines.
McDonald’s will also participate in events in Asia, Latin America and Europe through a partnership with 'Basketball without Borders', the international basketball and community relations outreach programme for young people designed to promote healthy living, friendship and education.
An NBA partner since 1990, McDonald’s will also connect with young fans through special promotions in more than 600 restaurants in China.
Last October McDonald’s partnered the NBA in staging the first-ever NBA China Games, in which the Houston Rockets and the Sacramento Kings played preseason games in Shanghai and Beijing.
