SportBusiness.com

TAOBAO.COM IS MOTOGP'S CHINESE TITLE SPONSOR

Title sponsorship of the first ever MotoGP event in China, which will take place in Shanghai on May 1, has been handed to taobao.com, a Chinese e-commerce website.

Taobao.com was started in July 2003 and is now the leading e-commerce trade platform in China.

The website operation has signed a one-year agreement to become the title sponsor of the race in Shanghai on May 1, which will be named Taobao.com Grand Prix of China.

The agreement includes a strategic cooperative partnership with Shanghai International Circuit. This involves taobao.com becoming the exclusive Internet auction platform for the circuit.