SportBusiness.com

INFRONT EXTENDS YLE DEAL

Infront Sports & Media has signed a deal with YLE for exclusive Finnish radio and TV rights for the IIHF World Championships from 2008-11

YLE has held the rights since 1995 and was host broadcaster of the 1997 and 2003 championships which were held in Finland.

YLE will show most games live.

Ice hockey is a major draw for Finnish telelvision and audiences can top 2 million. In 2004 the top four sports events on TV in Finland were IIHF World Champions games.

Infront says that the 2004 chaopionships drew 750 million TV viewes to 1700 hours of programming.