The deal will run through the 2013 season, which sees Adidas remain as the Official Athletic Apparel and Footwear Company of the New York Yankees.
Under the agreement, Adidas supplies the New York Yankees with athletic apparel and footwear for various personnel, such as the ticket takers, merchandise store employees, baseball operations staff and the club’s minor league affiliates.
Other marketing elements include signage in Yankee Stadium, logo presence on printed team materials, stadium scoreboard exposure and a suite to entertain guests.
“We value our long-standing partnership with adidas. From product placement to ticket branding, signage and hospitality, it is a model example of a fully integrated sponsorship. Since 1997, the Yankees’ and adidas’ brands have by now become synonymous,” said Michael J. Tusiani, New York Yankees vice president, corporate sales and sponsorships.
