The official nutrition sponsor will also back the inaugural Blenheim Triathlon, part of the London Triathlon series of events.
The race weekend in August delivers thousands of competitors of all abilities and tens of thousands of spectators in what is described as the world’s largest multi-sport event.
For brand partners, it also delivers over a 12-month period across media and health and fitness platforms.
Other partners include title sponsor, Michelob ULTRA, the low carb premium lager, and associate sponsors Hilton Hotels, The Daily Telegraph, Asics, the sports footwear and apparel company, Abbey Well water and Orca wetsuits.
BBC Grandstand will be broadcasting the event, featuring international elite triathletes as well as numerous celebrities and charity competitors.
