Codrington, 32, joins the live brand experience and field marketing company from Saracens, where he was in charge of the club’s sponsorship and commercial development programmes.
Julian Sykes, managing director of Red Snappers, said: “Toby brings a wealth of experience from Saracens, the Oval and the RFU and we look forward to having him on board as part of the team to drive the business forward.”
Red Snappers have established photo marketing as a core activity at events in the UK and across the world.
Brands use this for data capture, customer relationship building as well as improving brand experience and recall from their events and sponsorships.
The firm’s clients include Ford, Vodafone, Orange, Betfair, BT and IPC Media.
