The deal was done through the league’s MLB Properties sponsorship arm to make Chevrolet the Official Vehicle of Major League Baseball.
The agreement, which begins immediately and continues through the 2007 MLB season, gives Chevrolet exclusive category rights.
Chevrolet was previously an official MLB sponsor from 1985 to 1996, and this is the first MLB partner in the automotive category since that time.
General Motors also has long-time corporate sponsorships with a number of MLB Clubs, and through its vehicle divisions currently has relationships with the Chicago Cubs, Cincinnati Reds, Detroit Tigers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates and San Diego Padres.
The deal will see Chevrolet as the presenting sponsor of two of the game’s most prestigious awards, the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.
In addition, Chevy will be presenting sponsor of the 2005 Major League Baseball All-Star Game Selection Show and will also make significant media commitments to national Major League Baseball rights holders and events.
