The final stage of the pilot programme saw the installation of wireless digital plasma screens for the Wales v Ireland RBS Six Nations match on Saturday.
Sponsors and organisations participating in the pilot broadcast of their brand and advertising messages during the match included BT, NestlC), the BBC, Reebok, RBS, SEAT Automotive, Gilberts and Coors.
Real Creative Solutions, the sister company of RWS, has adapted logos with animated content and will broadcast them in real time prior, during and after the game.
As part of this project, RWS has partnered with LG Electronics, one of the world's leading electronics groups, which has delivered the plasma screens.
Apex, a premier IBM and Cisco distributor, are instrumental in the installation and commissioning of the wireless infrastructure.
It is hoped that the first phase roll out of up to 150 screens will be installed prior to the FA Cup final in May.
It has also been announced that the stadium will host an indoor stage of the 2005 Wales Rally GB on September 17.
