The deal, which sees LG Mobile become a ‘Walk on Partner’ with Liverpool, will be launched at the Merseyside derby at Anfield on March 20, 2005.
The deal, worth £1million over the next two seasons, is the first for LG Mobile in the UK.
James Jeong, UK president of LG Electronics, said: "LG Mobile has an aggressive sponsorship strategy for 2005 so we are excited and pleased with the tie-in and association with Liverpool Football Club for at least the next two years.
“LG Mobile are aiming to be a global top three mobile phone manufacturer by volume sales before the end of 2007 and in the UK we are aiming to be a top three player by the end of 2006."






