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LG MOBILE SIGN LIVERPOOL

LG Mobile, the mobile phone arm of electronics giant LG Electronics, has become official mobile phone handset provider to Premier League club Liverpool.

The deal, which sees LG Mobile become a ‘Walk on Partner’ with Liverpool, will be launched at the Merseyside derby at Anfield on March 20, 2005.

The deal, worth £1million over the next two seasons, is the first for LG Mobile in the UK.

James Jeong, UK president of LG Electronics, said: "LG Mobile has an aggressive sponsorship strategy for 2005 so we are excited and pleased with the tie-in and association with Liverpool Football Club for at least the next two years.

“LG Mobile are aiming to be a global top three mobile phone manufacturer by volume sales before the end of 2007 and in the UK we are aiming to be a top three player by the end of 2006."