The factory backed Ducati Superbike Team, GSE Racing, will be supported by Wrigley’s Airwaves chewing gum and will now be known as Airwaves Ducati for their 2005 BSB Campionship bid.
The agreement has facilitated GSE Racing’s return to the BSB Paddock after a year’s absence and will see the team run new Airwaves branding for its Ducati 999F04’s.
Team Principle Darrell Healey said: “It is very exciting to have the commercial support and backing of such a global brand and this will undoubtedly open up numerous new marketing and PR opportunities.”
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
