The deal runs from 2005 to 2007.
“Our agreement with Schick Intuition is exciting not only because Schick is one of the most widely recognised brands in the industry, but also because of the company’s commitment to fully integrate its sponsorship into every facet of our organisation: tournaments, players and LPGA media,” said Ty Votaw, LPGA commissioner.
Schick Intuition hosts a tent on-site at 24 LPGA tournament sites, where fans can visit to sample Schick Intuition; play a Schick-branded games; win prizes; and pick up Schick Intuition-branded autograph booklets. The brand hopes to sample more than a half-million razors throughout the season.
Schick Intuition is sponsoring four LPGA players as part of ‘Team Intuition’. Heather Daly-Donofrio, Jenna Daniels, Carin Koch and Kelli Kuehne will serve as Schick Intuition product ambassadors, wearing the Schick Intuition logo during the 2005 season and making appearances on behalf of the brand, including frequent visits to the Schick Intuition tent for autograph sessions throughout the season.
Additionally, Schick Intuition is offering the ‘Three Simple Strokes Challenge,’ an LPGA Tour-wide bonus pool for $300,000, the largest bonus pool payout on the LPGA Tour. Any player who records three holes-in-one during official LPGA tournament rounds during the 2005 season will receive a lump sum of $300,000.
Also as part of the partnership, Schick Intuition will have significant presence on LPGA telecasts, with unique in-programme features as well as traditional ads.
Schick Intuition is also featured prominently on the LPGA.com home page, and the brand has dedicated an entire section to the partnership on www.SchickIntuition.com.
