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DAVIS CUP RATINGS BOOST

The Davis Cup by BNP Paribas first round ties on March 4-6 delivered strong television ratings and market shares around the world.

The World Group feature tie, France versus Sweden, was broadcast live in 28 countries, including Australia, China, Singapore, Spain, USA and the Middle East.

France Televisions, the host broadcaster, attracted more than 13.5 million viewers over the weekend with 4.7 million following the deciding rubber between Paul-Henri Mathieu and Thomas Johansson.

Sweden’s SVT registered regular market shares of 30 per cent throughout the weekend, while Sport+ France, USA’s Tennis Channel, BSkyB in the UK and Spain’s TVE all dedicated considerable live and delayed coverage.

In other World Group ties, HRT Croatia registered market shares of more than 45 per cent throughout Croatia’s defeat of USA in Carson, including a remarkable 65 per cent during Ivan Ljubicic’s decisive victory over Andy Roddick.

In Moscow, NTV Plus and RTR provided extensive coverage of Russia v Chile, while audience figures in Chile were around 50 per cent of market share.

In Brasov, TV Romania’s audience increased throughout the weekend, with two million viewers - a 28 per cent market share – watching Romania complete its comeback against Belarus on Sunday. There were equally dramatic matches between Switzerland and Netherlands in Fribourg, with the host broadcaster SRG registering market shares of 26.9 per cent.

In Bratislava, STV registered a consistent 22.8 per cent market share during Saturday’s doubles rubber that gave the Slovaks the winning point against 2004 champions Spain.