He will be working with practice leaders and clients to assist with client sponsorship marketing strategy and activation to leverage their sport marketing portfolios.
Archer comes to GEM by way of London and South Africa bringing 10 years of international experience in promotion, sponsorship, event marketing, property and athlete management.
His experience includes a variety of global brands, international sporting federations, professional teams and world-class events.
Prior to joining GEM Group, Archer was with sport marketing and management company Masters International (London) and was responsible for sponsorship and client management.
Before joining Masters International he managed sport sponsorship programmes in South Africa and New Zealand.
