SportBusiness.com

TWO ROUNDS FOR ALICE

Italian telecommunications company, Telecom Italia, has signed a two-year agreement with MotoGP's commercial right holders, Dorna Sports, for title sponsorship to two rounds of the World Championship.

The brand exposed to the world through the French and Italian events will be Alice, Telecom Italia's ADSL product.

Races scheduled at the famous Le Mans and Mugello racetracks will be officially called ‘Alice Grand Prix de France’ and ‘Gran Premio Alice d'Italia’ and take place respectively on May 15 and June 5.

The contract includes the same conditions for 2006.

Alice benefits not only from its name associated with events, but from trackside presence, corporate hospitality and public promotions.

Telecom Italia has also agreed with Dorna to become the Internet Supplier of MotoGP, providing all the technology, servers, hosting and streaming for the series' official website www.motogp.com.

Telecom Italia and Alice already have a presence in MotoGP through their sponsorship of the Ducati factory team and having world champion Valentino Rossi as their testimonial for advertising campaigns.