IDEA is the mobile phone services provider of Poland's largest telecommunications company, Telekomunikacja Polska (TP S.A.).
Apart from the naming rights for the league, the agreement includes shirt and in-stadium advertising as well as promotional campaigns. The contract initially runs until the end of the 2008/2009 season.
It is the first time the league has had a title sponsor.
Telekomunikacja Polska has more than 11 million fixed network subscribers and almost six million mobile phone subscribers. The company's biggest shareholder is France Telecom.
