Infront and Toyota Motorsport will jointly manage sponsorship sales in defined product categories, whilst Infront will also offer strategic advice on Toyota's F1 marketing activities.
The deal takes effect immediately and is intended to be the first step in what both parties expect to be a long-term partnership. Infront was selected following a competitive pitch involving other leading agencies.
The parties will work together in a bid to capitalise on Toyota’s F1 programme and to further develop the related commercial opportunities for both new and existing sponsors.
Infront’s international network, particularly in Asia, is expected to play an important role in the campaign.
