The rights for the £27million venue, set to open this summer, are rumoured to be worth around a quarter of a million pounds per season.
Following tentative discussions with a number of major brands, the consortium is now inviting official tenders for the rights with a view to securing a headline sponsor by June 30 this year.
The rights include full on-stadium branding, on-pitch advertising, access to stadium hospitality and conference suites, a corporate box, complimentary tickets, billboard advertising and full roadside signage.
The new stadium will also be home to the city’s rugby union side, The Ospreys.
As well as being the UK’s first specially-built, dual-purpose, rugby union/soccer stadium, the venue also features a 30,000 capacity for music events, plus 29 corporate hospitality boxes and conference space for 1,000 guests.
Ashley Donlan, chief executive of sports marketing company Bastion, tasked with finding a naming sponsor, said: “With more than 500,000 passionate fans expected to watch the Ospreys and the Swans next season, we’re looking to work with the right brand to ensure success both on and off the field.
“This is a huge opportunity for a major brand to really work with two highly ambitious clubs and become part of the city’s social fabric.”
