For the London-based agency, which is also contracted by the Formula One circuits in Shanghai and Bahrain, this new partnership follows a winter of PR, hospitality and event management activity on behalf of the Bahrain International Circuit (BIC).
The deal follows contracts with the BIC to promote the Kingdom’s forthcoming Grand Prix as well as undertaking the international PR, media management and promotion for the Bahrain GT Festival (November 25 to 26) and the Bahrain F3 SuperPrix (December 9 to 10).
KHP Consulting has been planning, coordinating and executing VIP hospitality programmes within the Formula One environment for over 20 years.
“We are delighted with the developments of our partnerships in the Middle East. It is a very promising region, not only with regards to motorsport but for the sports marketing platform as a whole and we look forward to demonstrating further compelling propositions to new and existing partners throughout 2005 and beyond,” said Katja Heim, managing director of KHP Consulting.
