The agreement with the bank will come into force on July 1, 2005 and provides for Commerzbank to acquire the stadium naming rights for an initial period of 10 years.
The rights apply to all events held at the stadium. The only exceptions are major events such as international soccer matches or the soccer World Cup being held there next year, which are organised by the national and international associations respectively.
The Commerzbank signage and logo will be displayed on the stadium and on the roof.
Over the past few months, sports rights marketer Sportfive is said to have conducted negotiations over the naming rights with a number of interested corporations.
