It has agreed a three-year community partnership with the club said to be worth a substantial five-figure sum.
From this season Football League rules allow for secondary shirt advertising and as part of Alliance & Leicester’s extended deal, the players will sport its logo on both sides of their shirts and on the reverse of their shorts.
The Group has sought to develop a deeper relationship with local sporting grounds, as well as assisting in the development of grassroots sports in the region and extending its relationship with the local community.
As part of the agreement, Alliance & Leicester will support the club's community initiatives.
The club's community department currently works with an estimated 100,000 youngsters throughout the county with its award-winning schools programme of activities and Football in the Community programme.
The department is also responsible for ethnic programmes designed to create greater social inclusion and involvement with the club.
