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TOTAL RUGBY HITS SOUTH AMERICA

The IRB’s weekly magazine programme ‘Total Rugby’ has increased its global reach to more than 77 million households worldwide, and arrived in a fifth continent.

Following its launch in February, new figures show that the addition of the ESPN Sur broadcaster in the South American region will make the programme available to almost 5 million more homes across Argentina, Uruguay, Paraguay, Bolivia and Chile.

Total Rugby, produced in association with Sodexho, will screen every week until the end of November containing an exciting mixture of action and features.

Footage so far has included action from the Six Nations and first four IRB Sevens tournaments, as well as exclusive interviews with Jonah Lomu and other personalities from the game.