JJB Sports will become the club’s official retail partner and official technical sponsor.
The Foxes’ deal with the country’s biggest sports retailer will start at the end of the current season in May.
Leicester City will be the first club in English football to carry the JJB logo on their shirts as technical sponsor.
Leicester City’s chief operating officer Paul Mace said: “This is a quantum leap forward for the football club both in terms of the size of our agreement and the retail expertise which JJB Sports are able to offer us.”
As well as replica kit and training wear, JJB will expand the current range of merchandise the club is able to offer its fans.
The deal will see JJB Sports as the ‘Official Retail Partner’ of Leicester City Football Club, enabling official club products to be available throughout JJB Stores as well as the club Megastore at the Walkers Stadium.
