F1Scope is a research tracker developed specifically for brands and teams involved in or interested in Formula One. It builds on the expertise developed by TNSSport, which operates well-established and respected research trackers in soccer and rugby.
F1 Scope is a continuous survey that will initially operate in the UK, Italy, Germany and China, monitor changing consumer attitudes towards F1 and the brands associated with the sport.
Successive waves of research will establish and measure changes in viewing patterns, spontaneous awareness of specific brands and brand categories as well as gauging awareness and perceptions of teams.
Richard Ames, managing director of TNSSport said: “F1 is a complex commercial environment in which brands are looking for exposure and mind share among an important demographic. F1Scope has been designed to enable brands keep score by delivering consistent, reliable and detailed data that has a role to play when determining strategy and spend.
TNSSport is the specialist sports unit of Taylor Nelson Sofres, one of the world’s leading consumer and market research companies. It provides essential data for clients including sports governing bodies, teams, rights holders and sponsors.
